Overview
In this project, we aimed to design packaging for Tough, a new line of cleaning products geared towards men. As times change, men are stepping up to household chores without feeling any less masculine. Our objective was to create designs that appealed to men while keeping cleaning gender-neutral. Through this process, we gained insights into designing for a specific audience and learned how to capture consumer interest through product photography. This project deepened our understanding of how packaging impacts consumer perception, influencing our approach to product design.
In this project, we aimed to design packaging for Tough, a new line of cleaning products geared towards men. As times change, men are stepping up to household chores without feeling any less masculine. Our objective was to create designs that appealed to men while keeping cleaning gender-neutral. Through this process, we gained insights into designing for a specific audience and learned how to capture consumer interest through product photography. This project deepened our understanding of how packaging impacts consumer perception, influencing our approach to product design.
Target Audience
The packaging design is tailored for young men aged 18-35. During my research and exploration of various scents, cool breeze stood out as something that would appeal to men in this age group. Settling on this scent, I chose colors for the packaging that I believed resonated with the essence of cool breeze, and for me, blue seemed like the perfect fit. Blue is a universally recognized color, often associated with calmness and freshness. I hope that by using this color, it will attract men to the product and spark their interest
The packaging design is tailored for young men aged 18-35. During my research and exploration of various scents, cool breeze stood out as something that would appeal to men in this age group. Settling on this scent, I chose colors for the packaging that I believed resonated with the essence of cool breeze, and for me, blue seemed like the perfect fit. Blue is a universally recognized color, often associated with calmness and freshness. I hope that by using this color, it will attract men to the product and spark their interest
