Kei Vineyards
I developed a brand narrative that highlights eco-conscious wine-making, using organic grapes and Japanese-inspired techniques to craft elegant wines. I tailored the messaging to appeal to serious wine consumers, especially those who attend tastings and prioritize sustainability and health-conscious choices, aligning the brand's refined craftsmanship with their values.
I developed a brand narrative that highlights eco-conscious wine-making, using organic grapes and Japanese-inspired techniques to craft elegant wines. I tailored the messaging to appeal to serious wine consumers, especially those who attend tastings and prioritize sustainability and health-conscious choices, aligning the brand's refined craftsmanship with their values.
Target Audience
Serious wine consumers
Likely attendees of wine tastings
Increasingly environmentally and health-conscious
Serious wine consumers
Likely attendees of wine tastings
Increasingly environmentally and health-conscious
